Overview

Welcome to the Inclusion and Cohesion department.

Our inclusion department works with the diverse and vibrant communities of Rotherham with the overall goal to make Rotherham a more inclusive and cohesive society.

Although community needs will change over time our work and current projects aim to:

  • Reduce Antisocial behaviour, violence and crime
  • Contribute to a more cohesive community
  • Enhance both physical and mental wellbeing and contribute to suicide prevention
  • Be inclusive of the most underrepresented groups in sport (Disability, Black, Asian, Minority Ethnic, Women & LGBTQ+)

Meet the team

Trudi Race
Inclusion Manager

Trudi has a combined total of 15 years’ experience working within the prison service and mental health field. She is passionate about social change and equality and can relate and connect with people regardless of age, gender, status or background. Trudi is also a qualified PT, Level 2 football coach and Boxercise instructor and believes sport can be a lifesaving intervention for some of Rotherham’s most challenging and vulnerable young people.

Anthony Bayou
Community Project Coordinator

Anthony has a combined total of over 15 years of experience working across different sectors including; youth work organisations, secondary schools, and a former member of the RUCST team. Anthony’s previous roles include; dance practitioner, boys skill ambassador, NCS lead, and level 2 football coach. Anthony also currently holds a youth work level 1 and Level 2 Gym instructor qualification. 

Growing up on the outskirts of Rotherham, he is extremely passionate about making a difference in his local community and believes all young people have the potential to achieve great things. As our Community Project Coordinator, Anthony believes he can be an inspiring role model to the young people of Rotherham and make a positive impact through his passion for football, community, and the environment. 

Naveed Ahmed
Inclusion and Diversity Officer

Naveed has a combined total of 16 years working in varied sectors including recruitment, working with the long-term unemployed, and also young people from underprivileged backgrounds. Naveed has previously worked on the Kicks programme where he mostly worked with children aged 16+ from BAME backgrounds. He is a qualified level 2 football coach and a level 2 goalkeeper coach. His passion has always been to give young BAME people an opportunity to access football coaching.

Throughout his previous roles, his passion has always been to support people and try to make a difference within the community. Working as an Inclusion Diversity Officer will give him the opportunity to help people from a BAME  background and make a difference in their lives. Whether this is through employment or encouraging them to live a healthier lifestyle. Naveed believes everyone deserves an opportunity to show what they are capable of.  The aim of Naveed’s role is to support BAME participants with options, opportunities, advice and guidance.


Richard Williams
PL Kicks Coordinator

Richard has over 6 years experience in working with children and young people across all sectors from secondary schools to residential care settings and has been in roles such as a behaviour support and learning mentor, senior residential care practitioner and now PL Kicks Coordinator.

Growing up in Rotherham, he is extremely passionate about making a difference within his community and seeking out young people in need. With a degree in Health & Social Care and tones of life experience, Richard believes he can be an inspiring role model to all young people and make a positive impact in their lives.

You can view our current projects on the links below:

Premier League Kicks & YOYO

Ability Counts

CAMHS Safety Nets

Refugee Football

Great Millers Youth Forum

Good Vibes Only

Email: inclusion@rotherhamunited.net
Office: 01709827767