NEWS | Miller Bear shows support for Beat the Street launch day

Rotherham United Community Sports Trust celebrated the ‘Beat the Street’ launch day by surprising Thrybergh Fullerton primary school with a special guest appearance from the Millers mascot Miller Bear.

Beat the Street is a fun, free challenge that will see schools, businesses and community groups around Rotherham compete against each other to see who can walk, run, cycle, scoot or roll the furthest in six weeks.

This initiative is a healthy, fun and easy way to raise the awareness of your club or group whilst exploring new areas in the community at the same time.

To track your journey and score points for your team, all you have to do is tap your fob on the sensors called ‘Beat Boxes’ that will be placed on lampposts and street furniture across Rotherham. Players will be issued with a map of where these ‘Beat Boxes’ will be placed, and children will be issued fobs through their schools, or from our club shop here at the Aesseal New York Stadium.

RUCST’s Head of Community Jamie Noble said:

“Rotherham United is delighted to be supporting the Beat the Street initiative. Given the last year it’s really important to encourage children and families to get out and about in a safe and healthy way. The boxes are positioned to enable people to stay local but get out of the house and have a bit of fun as a family. I personally am signed up with my two children and have already been able to visit a few of the boxes in my neighbourhood and we are really looking forward to finding more.”  

Beat the Street is a covid-safe game, as it is played outdoors and is low-risk, contactless and easy to play whilst adhering to social distancing guidelines.

At the end of the six weeks, the winning teams will receive vouchers worth up to £150.

Beat the Street will run from April 14th to the end of May. For more information on how to register your organisation or club go to or email